Diseño de identidad corporativa para la Red Ibero-Americana AMARU

AMARU

Iberoamerican Network for Water Sanitation

Area: corporate identity design

AMARU is an Ibero-American network for water sanitation, where different countries exchange knowledge in this area, with Peru being the coordinating country. This network currently has 8 members, including Spain, Colombia, Nicaragua, Ecuador, Chile, Brazil, Paraguay, Uruguay and the Peruvian water sanitation company SEDAPAR.

Client AMARU Ibero-American Water Sanitation Network
Date: 19-01-2021
Sector: Scientific
Place: Arequipa-Perú

-Briefing

The reason for the creation of the identity is to disseminate scientific research in the area of water sanitation through its conferences, congresses, seminars, courses and research stays, achieving a positive and professional impact on the reputation of the network in your community. .

-Proposal

The development of an abstract concept was proposed in which each element symbolized in its composition presents a meaning that forms the motive of the project (Ibero-American water sanitation network).

-Result

The identifier chosen for the identity of the company is an imagotype (use of typography and icon).

In its icon there are 8 wavy lines that form a circle, which represent the international level of the project as well as the 8 countries that are members of the Ibero-American network.

These lines symbolize the rivers of the AMARU deity (Peruvian deity that symbolizes the water that runs through the irrigation canals, rivers and springs) that are connected in a lake making reference to the network and the reason for the project (purity and maintenance of the waters)

Simplicity: The identity developed presents a simple and unique design, handling a minimalist idea with high visual impact without reloading elements.
Applicability: Identity can be applied in different types of formats both in print and digital without losing its essence and recognizability.
impregnate With its unique design in the industry and few easy-to-recognize elements, the identifier meets the standards necessary to permeate the consumer's mind.
Distinction:The development of identity presents a unique concept generated from the internal composition of the project, being totally different from any type of organization, company or institution similar to this one.
Coherence: It presents a coherent concept according to the message and representation of what the Ibero-American network is about, since each element placed in the composition of the identity symbolizes a part of what this network is
Perdurability: Thanks to its simple design and reduced in the elements that compose it, the identifier has a long life time.